Privacy Policy

Welcome to Prime Casino, an independent informational and affiliate resource dedicated to the online gaming community in the United Kingdom. This Privacy Policy sets out how we collect, process, store, and protect any information obtained when you browse our website. We are committed to handling your data responsibly and in full compliance with applicable UK data protection legislation.

As an informational iGaming platform, we do not operate an online casino, accept wagers, or process financial transactions directly. Our primary purpose is to provide honest, well-researched content about casino operators, bonus offers, and responsible gambling resources available to UK players. By continuing to use our website, you acknowledge that you have read and understood the practices described in this document.

Information We Gather From Visitors

When you visit our website, certain non-personal technical data is recorded automatically by our hosting and analytics infrastructure. This includes your approximate geographic location derived from your IP address, the type of browser and operating system you are using, the referring URL that directed you to our site, and the pages you view during your session. None of this information is linked to your personal identity unless you voluntarily provide it to us.

We do not operate user registration or login systems, and we do not maintain individual user profiles. We do not collect names, postal addresses, payment details, or any other personally identifiable information through standard browsing activity on our site. The only circumstance in which personal details may be submitted to us is through our contact form or direct email correspondence.

In instances where you reach out to us for support or editorial enquiries, we retain only the information necessary to respond to your query — typically your email address and the content of your message. We do not use this data for marketing purposes or share it with third parties beyond what is strictly necessary to assist you.

Cookies and Tracking Technologies

Our website uses cookies — small text files placed on your device — to ensure the site functions correctly and to gather aggregated, anonymised usage data. Cookies help us understand how visitors interact with our content and allow us to optimise the experience for future visitors. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain for a defined period to recognise return visitors.

The categories of cookies we may deploy are outlined in the table below. You have the right to manage your cookie preferences at any time through your browser settings. Most modern browsers allow you to block or delete cookies; however, disabling certain types may affect the functionality of our pages.

To learn more about managing and opting out of behavioural advertising cookies, you can visit the following independent resources:

• www.youronlinechoices.com — an industry tool that lets you review and opt out of interest-based advertising from participating companies operating in the UK and Europe.
• www.allaboutcookies.org — a comprehensive, independent guide explaining what cookies are, how they work, and how to control them across all major browsers.

We obtain your consent for non-essential cookies via the cookie notice displayed on your first visit. You may withdraw or amend that consent at any time without affecting any prior lawful processing carried out on the basis of consent before its withdrawal. Our approach to cookies is fully aligned with the requirements of the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

How We Use the Data We Collect

The data gathered through analytics cookies and server logs is used exclusively to improve the quality, relevance, and performance of our editorial content. By understanding which pages attract the most engagement, how long visitors typically spend reading particular articles, and what search terms lead people to our site, we can refine our output to better serve the UK iGaming community.

We also use aggregated session data for security purposes — specifically to identify unusual traffic patterns that may indicate bot activity, attempted scraping, or other forms of abuse. This analysis takes place at a network level and does not involve manual review of individual sessions unless a specific threat is identified.

Where our site contains affiliate links to licensed casino operators, we use cookie-based tracking to attribute referrals accurately. This is a standard industry practice that allows us to earn a commission when visitors choose to register with a partner site following a click from our pages. The tracking data collected for affiliate purposes is not used to build behavioural profiles and is not sold to any third party.

We do not engage in direct marketing, automated decision-making, or profiling of any individual visitor. Our data use is strictly limited to the operational and analytical purposes described in this policy.

Legal Basis for Processing Under UK GDPR

Our data processing activities are grounded in the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We rely on two principal legal bases for the limited processing we carry out. First, for analytics and performance cookies, we rely on your informed consent, freely given via our cookie consent mechanism. Second, for strictly necessary cookies and security-related data processing, we rely on the legal basis of legitimate interests — specifically our legitimate interest in maintaining a secure, well-functioning, and commercially viable website.

We have assessed our legitimate interests against the potential impact on your rights and freedoms and are satisfied that our processing does not override your interests. The data involved is technical and aggregated in nature, the purposes are transparent, and the processing is proportionate to our operational needs. You retain the right to object to processing carried out on the basis of legitimate interests at any time.

For further guidance on UK data protection law and your rights under the UK GDPR, we encourage you to consult the following authoritative resources:

• ICO — UK GDPR Guidance and Resources: The Information Commissioner’s Office provides comprehensive, official guidance on all aspects of UK data protection law.
• Data Protection Act 2018 (legislation.gov.uk): The full text of the Act that supplements and contextualises the UK GDPR within domestic law.

Third-Party Services and External Platforms

We use a small number of carefully selected third-party services to operate this website. Each service provider processes limited technical data in accordance with their own published privacy policies. We have selected providers that meet or exceed the data protection standards required under UK law.

Google Analytics is our primary tool for measuring website traffic and user engagement. It collects anonymised data about sessions, device types, and content interactions. IP anonymisation is enabled, meaning your full IP address is never stored by Google’s analytics infrastructure. You can review Google’s privacy practices at policies.google.com/privacy.

Cloudflare provides content delivery and DDoS protection services for our website. Cloudflare may process request headers and IP addresses as part of its security operations. Their privacy policy is available at cloudflare.com/en-gb/privacypolicy.

As a resource covering the UK online gambling market, we link to and reference operators licensed by the UK Gambling Commission. We encourage visitors to verify operator credentials directly with the regulator:

• UK Gambling Commission (gamblingcommission.gov.uk) — the statutory body responsible for licensing and regulating commercial gambling in Great Britain.
• Information Commissioner’s Office (ico.org.uk) — the UK’s independent authority set up to uphold information rights in the public interest.

Affiliate Relationships and Commercial Transparency

Our website contains affiliate links to third-party online casino operators and gambling-related services. When you click one of these links and subsequently register with the relevant operator, we may receive a commission or other remuneration. This commercial arrangement does not affect the price you pay or the terms of any bonus you receive from the operator in question.

Our editorial independence is paramount. Affiliate relationships do not influence the factual content of our reviews, guides, or rankings. We assess casino products based on their licence status, game library, bonus terms, payment processing, and customer support quality — not on the basis of commission rates offered. We clearly identify promotional content where required under applicable advertising standards.

Affiliate tracking is implemented through cookies as described in the table above. These cookies record the fact that a visit originated from our website and attribute any subsequent registration to our account with the relevant affiliate programme. No personally identifiable information is included in the tracking data transmitted to affiliate platforms.

Data Security and Protective Measures

We take the security of data processed through this website seriously and implement a range of technical and organisational measures to guard against unauthorised access, alteration, disclosure, or destruction. Our site is served exclusively over HTTPS using Transport Layer Security (TLS) encryption, ensuring that all data transmitted between your browser and our server is protected in transit.

Access to our administrative systems is restricted to authorised personnel only and is protected by strong authentication credentials. We conduct periodic reviews of our security posture and apply software updates promptly to mitigate known vulnerabilities. Our approach is informed by the principle of data minimisation — we collect only what is genuinely necessary for the purposes described in this policy, and we do not retain data beyond the period for which it is needed.

Retention Periods and Data Lifecycle

Because we do not maintain registered user accounts or process financial transactions, the volume and sensitivity of personal data retained by our website is extremely limited. Analytical data collected via Google Analytics is retained for a maximum of 26 months before being automatically purged from the platform. Affiliate tracking cookies expire within 30 days of the initial click event unless refreshed by a subsequent visit.

Any personal information submitted to us directly — such as an email address included in a support enquiry — is retained only for as long as necessary to resolve your query, and in any event for no longer than 12 months from the date of receipt. After this period, such correspondence is permanently deleted from our systems. We do not archive personal data for speculative future use.

Server access logs, which may contain IP addresses, are retained for a maximum of 90 days for the purpose of security monitoring and troubleshooting. These logs are stored securely and are not accessible to third parties except where required by law or a lawful authority.

Your Rights as a Data Subject

Under the UK GDPR and the Data Protection Act 2018, you are afforded a comprehensive set of rights in relation to your personal data. These rights apply even in circumstances where we hold only minimal information about you. We are committed to honouring these rights promptly and without undue formality.

Your rights include the following:

1. Right of Access — You may request confirmation of whether we hold personal data about you and obtain a copy of that data.
2. Right to Rectification — You may ask us to correct any inaccurate or incomplete personal data we hold.
3. Right to Erasure — Also known as the “right to be forgotten”, this allows you to request deletion of your personal data where there is no compelling reason for us to continue processing it.
4. Right to Restriction — You may ask us to limit how we use your data while a dispute about accuracy or lawfulness is being resolved.
5. Right to Data Portability — Where processing is based on consent or contract and carried out by automated means, you may request that your data be provided in a structured, machine-readable format.
6. Right to Object — You may object to processing based on legitimate interests or carried out for direct marketing purposes.
7. Rights Related to Automated Decision-Making — You have the right not to be subject to decisions made solely by automated processes where those decisions produce significant effects. We do not engage in such processing.

If you wish to exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond within one calendar month of receiving your verified request. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Protection of Minors and Age Restrictions

This website is intended exclusively for individuals aged 18 years and over. Online gambling is an activity that carries inherent risks, and our editorial content — including reviews of casino bonuses and operator comparisons — is directed solely at adults who have reached the legal age of majority in the United Kingdom. We do not knowingly collect, process, or retain any personal data relating to persons under the age of 18.

If you are a parent or guardian and believe that a minor has accessed our website or submitted personal information to us, please contact us immediately so that we can take appropriate steps to remove that information from our records. We support responsible gambling initiatives and include links to relevant support organisations throughout our content.

Links to External Websites

Our website contains hyperlinks to third-party websites, including licensed casino operators, regulatory bodies, responsible gambling organisations, and other iGaming media. These links are provided for informational and navigational convenience only. We do not exercise editorial control over the content of external sites and cannot accept responsibility for their privacy practices or data handling policies.

When you leave our website by following an outbound link, you are subject to the terms and privacy policy of the destination site. We recommend that you review the privacy documentation of any third-party website you visit, particularly before registering an account or submitting personal information. The presence of an external link on our pages should not be interpreted as an endorsement of the linked site’s data protection standards.

Updates and Revisions to This Policy

We reserve the right to amend this Privacy Policy at any time in response to changes in applicable law, updates to our data processing activities, or developments in industry best practice. When material changes are made, we will update the “Last Revised” date at the top of this page and, where practicable, draw visitors’ attention to significant amendments through a notice on our homepage.

We encourage you to revisit this policy periodically to stay informed about how we protect your information. Continued use of our website following the publication of a revised policy constitutes your acknowledgement of those changes. If any revision reduces your rights or expands the scope of our data processing in a material way, we will seek fresh consent where required by law.

Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which we handle your data, please do not hesitate to get in touch. You can reach our team via our dedicated Contact Page, where you will find a form for general enquiries and data rights requests.

Alternatively, you may contact us directly using the details below:

• Telephone: +44 345 838 0030
• Email: [email protected]
• Postal Address: Prime Casino — Skill on Net Ltd, Level 2, Spinola Park, St. Julians STJ 3141, Malta

We aim to respond to all written enquiries within five business days. For formal data subject access requests or complaints, our response time is governed by the one-month statutory deadline set out in Article 12 of the UK GDPR.